Business

Templates Page – Create and Manage WhatsApp Message Templates

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Inaiwazhi Team
2026-04-28
7 min read
Templates Page – Create and Manage WhatsApp Message Templates
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The Templates Page in Inaiwazhi helps businesses create, manage, submit, and track official WhatsApp Business API templates approved by Meta.

Key Takeaways from this Article:

  • Explore in-depth strategies for business automation
  • Learn how to implement scalable workflows for your business
  • Understand the best practices for customer communication and engagement
  • Actionable insights to boost your ROI and productivity

The Templates Page in Inaiwazhi helps businesses create, manage, submit, and track official WhatsApp Business API templates approved by Meta. Templates are essential for starting conversations outside the 24-hour customer reply window.

How to Create a Template on Dashboard

From the left menu, go to Templates → All Templates, and click the Create Template button.

General Information

Use clear, lowercase names with underscores (e.g., order_update). Choose the correct language based on your audience, and select the right category (Marketing, Utility, or Authentication).

Content Type Options

You can customize how your message appears:

  • Text: Simple message with variables like Hello {{1}}.
  • Media: Add image, PDF, or video for product promotions.
  • List Picker: Customer selects from options (e.g., Book Appointment).
  • Call to Action: Clickable buttons like Visit Website or Call Now.
  • Carousel & Catalog: Swipe multiple cards/products.

Inaiwazhi Insider Tip

Start with 3 core templates first: 1) Welcome template, 2) Offer template, and 3) Order/utility template. Then scale advanced campaigns.

Why Templates Are Important

Marketing Campaigns

Essential for offers, promotions, discounts, and product launches. Must include opt-out options.

Utility Notifications

Used for order confirmations, delivery updates, payment status, and account alerts.

Authentication Messages

Used for OTP verification, login codes, and security confirmation.

Dashboard Tracking

Track Total Templates, Approved, Pending, and Rejected templates right from your dashboard.

Industries That Use Templates

How different sectors leverage WhatsApp templates.

E-commerce: Order & delivery updates.
Education: Admission reminders.
Clinics: Appointment confirmations.
Real Estate: Property follow-ups.
Agencies: Client campaign management.

Common Reasons Templates Get Rejected

Wrong Category

Don't use marketing text in the utility category.

Missing Opt-Out Line

Always include an opt-out for marketing templates (e.g., Reply STOP to unsubscribe).

Spam Wording

Avoid misleading offers, spammy wording, and excessive emojis.

Inaiwazhi Insider Tip

Start with simple automation workflows like welcome messages and FAQs before implementing complex chatbot scenarios. This helps you understand customer needs and refine your approach.

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